Marketing tactics without a strategy

Phoenix, AZ, August 18, 2006 � Gail Keith, Owner of Gail Keith Marketing Strategies (GKMS) announced the launch of a new program to answer the needs of sole proprietors, start-ups and struggling entrepreneurs who find marketing an elusive task that has no definitive place to start and no clear place to end.

GKMS has designed four marketing packages for small businesses to fit almost any budget that includes clear and concise pricing. One package in particular is GKMS Express which is marketing mentoring for small business owners. GKMS boasts that identifying clear marketing tactics and strategies for a small or emerging business can be done in as little as two hours or with some sessions taking the better part of the day, depending on the business size, budget and desired results.

For business proprietors, finding marketing tips, tricks and trends isn�t all that hard. There�s easy access to hundreds of free information tools on-line. Including e-mail newsletters, local seminars, business expos, and books with list after list of tactics and thousands of web sites with all the dos and taboos of marketing, publicity and advertising.

So, why is it in this age of information, small businesses still fail at an alarming rate?

Part of the answer is the tactic is not enough. The strategy behind the tactic is the key. Where many small business owners struggle is choosing which tactics are right for them and which tactics are not right. Each source of information implies that one has to do hundreds of things to make a business work. Business owners are left in a true state of �paralysis by analysis�, when the real secret to marketing is simply making definitive decisions and putting a specific strategy behind the decisions to create an increase in business.

�Some business owners we work with are more excited about the things we advise them not to do, than the things we encourage them to implement. They are relieved to find out that marketing can produce results with small steps that are firm and deliberate. The truth is, 3-4 well chosen tactics with a sound strategy can make a huge impact on the bottom line, especially for small or home based businesses with limited resources.� states Gail Keith.

Gail Keith Marketing Strategies is a Phoenix based marketing firm that specializes in the needs of entrepreneurs and emerging business. www.gailkeithmarketing.com.