Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce, especially of the marketplace variety, introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website. Let’s talk about five SEO mistakes that could be holding back your ecommerce site as we speak. 1. Duplicate content Duplicate content

70% of buying experiences are based on how the customer feels they are being treated 85% of people trust an online review as much as a personal recommendation Never respond more than twice to the same customer about the same issue on a public channel Nobody likes to get a bad online review. As a business owner or employee, when you see a negative review about your business, your first reaction might be to take the reviewer’s comment and low-star rating as a personal insult. Y

Anyone that’s ever tried their hand at SEO knows that it’s complex, to say the least. So, when tools come along that make the art of search